Art of Logo Design
Copyright January 2006: Niyam Bhushan. Inspired by the vision of Osho. Published under the Free Documentation License (FDL) 01: Must Be A Shape A simple, vector, shape. Exactly like a glyph. Imagine the alphabet with a new character-shape added to it. Thus, a logo has to be the most primal shape you can imagine. At times, a logo could also contain more than one shape in it. 02: Must Be Scalable As a shape, the logo must scalable from about 5mm mm in size, to about the size of a football field, without distortion. To test the scalability of your logo, start with a logo that is scaled to 5mm in size, make a copy double its size, and go on doing this until you fill an entire sheet. Then print it out and see if the shape loses any detail or suffers from any sort of distortion. Sometimes, a minimum scalable size of around 1 cm is also acceptable, though it does limit the use of the logo conditions where you have to use it less than this size, for example on a tie-pin, or printed on co...