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Art of Logo Design

Copyright January 2006: Niyam Bhushan. Inspired by the vision of Osho. Published under the Free Documentation License (FDL) 01: Must Be A Shape A simple, vector, shape. Exactly like a glyph. Imagine the alphabet with a new character-shape added to it. Thus, a logo has to be the most primal shape you can imagine. At times, a logo could also contain more than one shape in it. 02: Must Be Scalable As a shape, the logo must scalable from about 5mm mm in size, to about the size of a football field, without distortion. To test the scalability of your logo, start with a logo that is scaled to 5mm in size, make a copy double its size, and go on doing this until you fill an entire sheet. Then print it out and see if the shape loses any detail or suffers from any sort of distortion. Sometimes, a minimum scalable size of around 1 cm is also acceptable, though it does limit the use of the logo conditions where you have to use it less than this size, for example on a tie-pin, or printed on co...

Le Bleu et le Rouge

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Using this Method you can start creating masterpieces of Abstract Art within five minutes. No assistance from any Genius is needed. The only prerequisite is Microsoft Word on your PC. 1. In the AutoShapes menu select Curve under Lines. 2. Move the mouse aimlessly, left-clicking occasionally, and you will get something like this: 3. Point the arrow towards any point on your curve and left-click. Keep the arrow in the same position and right-click. In the menu that will appear select “Format AutoShape”. 4. In the Format AutoShape menu choose Fill Color and Line Color. In the present example they both were chosen green. You will see something like this: 5. Now let us make the background. In the AutoShapes menu select Basic Shapes, than select Rectangle. Make a rectangle about the size of the figure. Than in the Format AutoShape menu choose the Fill Color for this rectangle. In the present example it was selected red. Now drag the green figure over the red rectangle. 6. Finally name it in...